EP28: How we get 12m readers per month with Derek Flanzraich Founder and CEO of Greatist

On this episode, Philip spoke with his former boss Derek Flanzraich who is the CEO and Founder of Greatist. Greatist is health and wellness media startup for millennials. Derek is the son of 2 medical doctors and he grew up on the west coast before moving to Miami at age 11. He later went on to study at Harvard University where he found his passion for media and content creation. After graduating from college he went on to work at a high flying startup which would go on to exit just after 6 months of him joining.

As someone who openly admits to struggling with his weight, he decided he would start a health and wellness blog with a group of friends which wasn’t intimidating but informative where every post was backed by a scientific study. Today, Greatist has 12 million readers per month and what’s really impressive is… it’s all organic.

They’ve raised $8m to date and have some rockstar investors including; Gary Vanerchuck, Ramit Sethi from I Will Teach You How To Be Rich, Ann Mi